Thursday, August 14, 2008

Free Chinese Lesson - Safer phones for e-sales







CITYLIFE / Hip & New








Safer phones for e-sales
By Nicholas Ning (Shanghai Daily)
Updated: 2006-09-01 09:53





A man swipes his bankcard yesterday on a special phone to test payment
services offered by China UnionPay and online travel agency Ctrip.com.
China UnionPay, the country's sole bankcard transactions operator, is
working with a few leading Chinese e-commerce service providers to
promote a fixed-line phone payment system.

The network, its sponsors say, is safer than payments through the
Internet, and it is expected to become a major mechanism supporting
e-commerce.

China UnionPay yesterday signed an agreement with Ctrip.com, China's
biggest online travel agency, to integrate the phone pay service into its
collection scheme. The deal follows one signed last month with
dangdang.com, the biggest online Chinese book and audio-visual products
store.

The pay service uses a special phone installed at the user's end.
E-commerce customers can then swipe their bankcards on the device to
complete a transaction.

"We are trying to work with e-commerce service providers to improve the
Internet payment environment, as the safety of online payments has become
a bottleneck for the growth of e-commerce," said Shu Shizhong, general
manager of UnionPay's department of marketing and customer service.

Only 20 percent of e-commerce customers pay online for fear of computer
viruses and worms that might crack their bank accounts and steal their
passwords. Concerns over online payments and bank deposit safety are on
the rise after a succession of cases involving cheating and breaches of
passwords security at the Industrial and Commercial Bank of China, the
country's biggest lender.
















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