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Chinese Graphic Design Exhibition

Date of Shipment:2006.1

Total Packages:7 boxes, 150 pieces

Time of Previous Exhibitions

Venues

2006.1-2

Poland

2006. 3-6

France, Korea

2006. 7-11

Cuba, Chile

2006. 12

Bengal

2007. 1

Czech Republic, White Russia

2007. 8

Spain

2007. 9

Malta

2007. 11

Sebria

Exhibition in Malta

The use of graphic design to attract consumers and hold their attention can be seen in an exhibition called China Beyond Graphics being held at the China Cultural Centre in Valletta until the end of this month.

Graphic design is used extensively in marketing, particularly when it comes to packaging. Designers often drop their imaginative bucket into their bubbling reservoir of ideas and experiences and try to come up with fresh, striking images that sell.

A story about the celebrated Spanish Picasso illustrates the wealth of experience that graphic designers bring with them to the drawing board. The story goes something like this:

Picasso was in a park one day when a woman went up to him asking him to draw a portrait of her.

The master painter agreed and quickly sketched the woman, handing her the sketch. She was pleased with the likeness and asked how much she owed the painter. Picasso's price was $5,000.

The woman was shocked, protesting: "But it took you only five minutes to draw it."

"No, madam, it took me all my life," replied Picasso.

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